Festival Identity

Festival Identity is a Ji.hlava IDFF’s platform for representatives of film festivals that aims at strengthening collaboration among film festivals, encouraging know-how exchange, and building the film festivals' community. Participation in the Festival Identity programme is the most convenient and effective way for film festivals to be part of Ji.hlava IDFF.

Are you a film festival programmer or manager eager to enhance audience engagement? Join us for a specially designed workshop where we’ll collaborate to expand your festival's reach both locally and globally

Expanding Horizons - Audience Design for Film Festivals

This workshop offered film festival programmers and managers the chance to explore new strategies for audience design and engagement. Through a combination of expert presentation and interactive session, participants maped their current audiences, discussed ways to reach underserved demographics, and shared practical experiences with peers. The goal was to foster collaborative thinking and develop concrete ideas for expanding festival reach, both locally and globally. This event encouraged an open exchange of ideas, with a focus on innovative approaches to growing and sustaining diverse festival audiences.

Date: October 29th, 2024
Time: 14:00 - 16:00
Location: Horácké Theatre, Small Stage, Jihlava

Paul Rieth is a Berlin-based audience strategist, marketing consultant and speaker. He specializes in film and media communication and works closely with the film industry to develop innovative marketing strategies. In 2015 he released his first book “DOK & CROWD” about financing and distributing documentaries in Germany. He has given over 100 workshops and lectures on film marketing, audience building and innovation for different universities, institutions and companies in Europe and beyond. For Torino FilmL ab and Documentary Campus Masterschool he is a tutor and consultant in the field of Audience Design and Marketing. From 2021 to 2024 he has been working at the Film University Babelsberg KONRAD WOLF where he worked in the field of innovation entrepreneurship and film industry. He is co-founder of GET YOUR CROWD where he works as senior consultant and producer. Learn more about Paul and follow him on social media (@paulrieth on all channels).

GET YOUR CROWD is a Berlin-based agency specializing in audience engagement for the film industry. They offer tailored strategies in audience building, social media marketing, and crowdfunding, while also producing creative content for documentaries, feature films, and social media. With extensive experience in crowdfunding, they have successfully managed multiple campaigns. Since 2019, the agency has focused on Audience Design and engagement, providing strategic consultations and workshops. Additionally, they produce a range of web video formats for clients.

The Festival Identity workshop took place on October 29–30.

The participants of the Festival Identity are traditionally invited to be the jurors of the Best Festival Poster Competition.

The event takes place with the support of

HISTORY